Chief Executive Officer

Maxima Eesti OÜ | Arco Vara AS

Led large-scale business strategy, organizational transformation and operational performance with full accountability for growth, profitability, stakeholder alignment and long-term company development across international and publicly listed companies.

Commercial Leadership

Maxima Eesti OÜ | Bauhof AS | HKScan Estonia OÜ (Rakvere, Tallegg)

Held senior leadership roles across commerce and business development in Baltics, leading pricing, growth strategy, commercial transformation and performance management across Retail, FMCG, DIY and Industrial sectors.

Strategic & Transformation Experience

Led a two-year pricing transformation program in collaboration with McKinsey & Company, acting as project lead from strategic design to full implementation and delivering measurable commercial impact.

Extensive experience in organizational restructuring, leadership development, profitability improvement, commercial strategy and large-scale business transformation across the Baltics.

Board & Leadership Experience

More than 8 years of management board experience, contributing to strategic decision-making, organizational development, investor communication and long-term business growth.

Open to board and strategic leadership roles where active involvement, executive perspective and hands-on business understanding create long-term value.

Education & Executive Development

MBA - Estonian Business School

BA in Human Resources & Finance - University of Economics

Executive education in business development, leadership and commercial performance across the Baltics and Scandinavia